• US$200

• 61 designs

• 19 designers

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Logo Design Brief

We need a logo redesign for Knight's Action Park, located in Springfield, IL. Visit their website at http://www.knightsactionpark.com/ to see their old logo and and website. It is very outdated and looks like clip art. We need to bring them to the 21st century. After the logo design, we will be redesigning their website as well so don't use any of this design as direction. However, this project is just for the Logo.

Company Info:
Knight’s Action Park provides guests with a beautiful, natural setting as well as plenty of fun & excitement with entertainment for all ages. The thrill of the Devil Ray water slide, the crashing splashes of the Bumper Boats, or a leisurely trip aboard the Pedal Boats across the wide lake all provide amusement options for every age. Offering sheltered picnic pavilions, catering menus with delicious food choices, and a group services staff to assist in anyway necessary, Knight’s Action Park makes certain every family or group outing is a delightful experience for everyone.

Park offers:
Waterpark
Batting cages
Golf Driving Range
Miniature Golf
Go Kart Ride
Batting Cages
Ferris Wheel
Video Game Room
Drive-in Theater

Design direction
Fun, Kid-friendly, Family-oriented
Bright colors, happy, relatable, energy, action
Logo should be all encompassing of the Action Park and display the energy and excitement of all it has to offer.

Target Market(s)

Primary Demo
Midwest, small town, conservative
Families
Adults 25-54 with kids ages 8 to highschool
Low-mid income level household

Logo Text

Knight's Action Park

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Client is very attached to the Knights theme and would like to keep this in the logo. Incorporate a knight and/or knight on horse

Should not have

• They DO NOT like a dark, "Medieval Times" look