• C$160

• 144 designs

• 46 designers

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Logo Design Brief

We need a logo design for a new coach starting up in Calgary, Alberta. Right close to the Rocky Mountains! The company name is Clairity Coaching, and we want emphasis on the letters 'air' as what makes this coach unique is adding an outdoor element to help his clients get rejuvenation in the outdoors while doing a coaching session.

The value clients will get:
o Personal insights and perspective
o Increased self-awareness
o Greater focus and direction
o Feedback and support
o Confidence

We want to see what colors the designers come back with that best attracts the described clientele.

The final design should communicate growth, 'ah ha!' moments, and fresh air. Thank you!

Target Market(s)

• Professional women, aged 30-65 (executives, business leaders, doctors, lawyers, engineers, etc) that want…
o To grow, excel, and expand in their business
o To achieve a big personal goal
o To get unstuck from a rut and explore a change in their life
o To find greater balance with work, family, and personal needs
o An accountability partner to support and motivate

o To be active outside… whether that’s a weekly coaching walk in the park, a snowshoe hike near Bragg Creek, a backcountry hike in Jasper, or a custom hut to hut guided ski tour. Let’s combine your outdoor interest or bucket list item with a meaningful personal development conversation!
o To get some downtime and rejuvenation
** Most of the above could apply for life/career coaching as well, except for the last 2 bullets which are more outdoor coaching related. Also, the “professional women” part needs to be treated careful to appeal to exclude men or other backgrounds. **

Industry/Entity Type

Life Coaching

Logo Text

Clairity Coaching

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• My project must have the letters 'air' in Clairity highlighted in some way. We really need to represent the outdoors, or the possibility of. Would like to see what colors as well you think will best attract the target market.
• Also, the coach is male, a climber and an avid mountaineer. So it should reflect some male energy.

Nice to have

• One idea I've had is to have a hole or window around the letters 'air' so that the viewer can see fresh air or a mountain through the hole. I know right now too that natural wood is in, and really appeals to women. Possible to put that in somehow? Any other hot style trends?

Should not have

• Anything over the top girlie. Need the right balance of a male coach appealing to predominantly female clients. They tend to pursue coaching more so than men.