Premium Retail Butcher requires a company stamp
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This customer received 28 sticker designs from 3 designers. They chose this sticker design from GMWIRE as the winning design.
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Sticker Design Brief
We need a company stamp that shows we use only Australian meats. The primary use for this wouldbe on our packaging for pre cooked products, for example sliced bacon packets, ham, pastrami etc. The stamp could also be used as a sticker on various other packaging as well as utilised on our website and social media pages. We have a strong brand identity already, and we need this to tie in with that.
Updates
Project Deadline Extended
Reason: Deadline has been extended to encourage more design submissions! The long weekend was perhaps a poor timing decision for the contest. Thanks!
Added Sunday, October 2, 2016
Target Market(s)
We are a premium retail and wholesale butcher. The stamp will be on packaging we send to our wholesale customers - primarily high end food stores/ gourmet independent supermarkets.
Our target audience are those people shopping at independent grocers and food stores that will buy our pre-packed cooked meat and smallgoods as well as potentially used on the pre-packaged raw meats too. The stamp will demonstrate that we only use australian meat and could also reference that we are supporting Australia farmers.
The target audience is predominantly 30-65 year old men and women.
Our customers have busy lifestyles, picking up dinner on their way home from work, interested in good quality products and appreciative of good, solid branding.
Melbourne only.
Industry/Entity Type
It Company
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Fresh and stylish to compliment our brand.
- Think - George Clooney: professional, established, timeless. Classy and current. A leader in his industry.
Nice to have
- If the designers decide to use them, our PMS colours are:
- PMS 5395
- PMS 9043
Should not have
- No kangaroo
- No Australian Flag