• US$200

• 22 designs

• 6 designers

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Menu Design Brief

We need a menu design for our Chinese fast food restaurant called "Canton Kitchen." We are a small take out Chinese restaurant that has limited seating. Most customers order for take-out. The restaurant has been in business for over 20 years and we need a refresh in our menu as well as logo. This restaurant has always been family run and we have many loyal customers so I would like to keep the feeling of a small business run by a family to serve your family.

For the menu:
We would like to see the colors red, yellow, and whites. I have included a menu mockup we have done but it is lacking design. I have also included pictures of the food we have taken which I would like to see some integrated into the menu. I have also included a reference/sample menu that I think should be the direction we should go in terms of design.

The menu is a trifold so it should be divided into 3 sections with each section being 8.5" x 3.6667" so the total size of the menu unfolded is the standard 8.5" x 11" letter size.

For the logo:
The original logo was just the pagoda picture from the chinese take out boxes sold everywhere with the text "Canton Kitchen" above it. For the redesigned logo, we would like to keep the pagoda theme but maybe just do a silhouette of the pagoda and integrate the restaurant name "Canton Kitchen" into the logo. I have included reference images of pagodas as well. I like the shape of the pagoda from file pagoda_shape.jpg. Which is a more modern silhouette of a pagoda.

Target Market(s)

In the area of our restaurant, we serve mostly to individuals from local businesses and city hall employees for lunch and families for dinner. The demographics are mostly African American and Hispanic.

Industry/Entity Type

Fast Food Restaurant

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The menu should be sized 8.5 inches x 11 inches unfolded. It is a tri-fold so when folded up it will be 8.5" x 3.6667".
  
  Please use the text from files:
  Menu_CantonKitchen_Page_1_of_2_SZ_Rev2.doc
  Menu_CantonKitchen_Page_2_of_2_SZ_Rev2.doc
  
  Pictures:
  Please use pictures from my photo food library at the link here: https://www.dropbox.com/sh/q7ztrs6elghvgwn/hnN0aMB9qD
  

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Files

Download all files - 9.2 MB