Design Real Estate Banking Comparison - between 3 different types of lenders

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Web Design Brief
We need a design to add to a page of our website. We want the design to paint a picture for the user to help them understand who we are, as opposed to writing a long paragraph. We consider ourselves a unique Real Estate Lender. We are not a Hard Money lender and we are not a Institutional (Bank) Lender. We are right in the middle. We want to show people that we are different then the other two choices. We have had the idea of showing us in the middle represented by something like a vintage lightbulb (we are certainly open to other suggestions.) Off to the distance in the left could be a large bank with people waiting out front with shackles on their feet as they try to get approved for a loan, or something that represents how it’s difficult to work with large banks. Off to the distance to the right could be a hard money lender with money being squeezed and blood coming out as they take advantage of their borrowers. Something that shows them as being greedy.
We are not expensive like a hard money lender, and we are much more accommodating then a bank. We want to show this through a design..
Our company name is Vintage Capital so we like to keep our brand and material 'Vintage" yet very transitional too, to appeal to the younger and more sophisticated internet user.
I'll attached a screen shot of our website so you can see our colors and look.
Target Market(s)
Real Estate - Real Estate Investments - Real Estate Lending
Industry/Entity Type
Real Estate
Number of Pages Required
1 page
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Colors - Please see our company Logo in the attachment
Nice to have
- See description - Please know we are open to other ideas as well that will be able to "paint the picture" we are trying to get across to the user.