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Krooting - Job board operating primarily in English speaking countries.
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This customer received 46 logo designs from 24 designers. They chose this logo design from arcoalex as the winning design.
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£220
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46 designs
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24 designers
Logo Design Brief
Krooting.com is to be a new job board. When launched it will be populated with vacancies from the LogicMelon job distribution platform. Due the volume of vacancies currently distributed by LogicMelon it will be easily be within the top 10 boards in the UK (when measured by monthly volume) and within a year the top 3.
Krooting makes reference to the word ‘recruiting’. It is a friendly and accessible sounding word, which could lend itself to becoming a character in time. The vision for the font is that it is simple, rounded, clear and has a cool edge to it, bringing in the personality of the brand.
The site is being developed on a black and white theme similar to http://www.beoplay.com/products/beoplayh2
The clients (advertisers) will be limited to users of the LogicMelon platform, these are split 70/30 between recruitment agencies and corporate. Agencies vary in size from 1 man bands to the 4,000+ user accounts such as Randstad. Our corporate clients in the UK are generally large enough to support their own recruitment function rather than having to use recruitment agencies, they have no specific industry background although we do have a significant number in the health sector such as BUPA. Other than that they range from companies as diverse as Screwfix, Farrow and Ball, to the Renault F1 team.
The branding should also have a wide appeal for job seekers across a number of sectors and job titles.
The logo should focus on the name and follow the greyscale colour palette. It should be sleek, modern, clean and friendly.
The logo should be easily identifiable and work well across digital platforms including web and social media.
Target Market(s)
Target market is really potential job candidates in the UK, US/Canada, Australia/New Zealand and South Africa.
Industry/Entity Type
Distribution
Logo Text
Krooting
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- None
Nice to have
- The logo is going to be seen by a wide audience. Our current software handles around a million applications per month in the UK alone. The logo needs to appeal to both men and women throughout a wide variety of sectors and positions.
Should not have
- Nothing fussy or cluttered.
