• US$300

• 105 designs

• 16 designers

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Trade Show Booth Design Brief

Apelles is a financial services business helping our clients recover money from their customers. There are thousands of companies like ours and we frequently attend trade shows to attract new clients but really need graphic design that will really catch people's eye and help us stand out from the crowd.
Our colors, as our logo shows, are blue and green.
Catching attention is our first focus so we will choose the most eye catching and appealing graphics and then find a way to create marketing around it.
EXAMPLE 1: If there is a graphic of the keyhole, then we might create a marketing tagline like this one: "Apelles has the Key to increased profits". EXAMPLE 2: If there is a graphic of something fast like a race car, a jet, a cheetah or a locomotive, then we might create a marketing tagline like this one: "Apelles is the fastest way to recover your receivables". EXAMPLE 3: If there is a graphic of a butterfly, then we might create a marketing tagline like this one: "Apelles transforms your receivables into cash". EXAMPLE 4: If there is a graphic of a road, trail or path, then we might create a marketing tagline like this one: "Apelles is the best path to recover your receivables".
NONE OF THE EXAMPLES NEED TO BE USED, THEY ARE JUST FOR ILLUSTRATION PURPOSES OF HOW WE CAN CREATE A MESSAGE FOR ANYTHING YOU DESIGN.

The winning design would make someone who sees it from 30 meters away want to get a closer look.

Target Market(s)

Executives in Finance at Colleges and Universities, Banks, Healthcare, Credit Card, Auto Finance etc.

Industry/Entity Type

Financial Service

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• What I really want is:
• 1) Our company name logo to run the top 10-20% of backdrop.
• 2) Eye catching image in the middle 60-70% of backdrop and
• 3) Ancillary, non-necessary info at the bottom 10-20% of backdrop
• During some events this backdrop might have a table in front of it causing the bottom third of the backdrop to not be seen from a distance which is why I want the above format.

Nice to have

• A powerful image that catches someone's eye from across the room and makes them want to get a closer look. The worst thing at a trade show is to blend in with the crowd so we definitely want to stand out. Something that works with our branding and colors would be nice. Some designers have used some optical illusions, mazes, tunnels and other interesting shapes.

Should not have

• Anything that can be construed as negative, bad or makes people uncomfortable or reflects poorly on the company.
• NO ADDRESSES OR PHONE NUMBERS ON DESIGN!!
• NO SENTENCES OR BUNCH OF WORDS ON DESIGN!!!

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Files

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