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Classic Indian Roti/Naan bread packaging for Australia
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This customer received 16 packaging designs from 9 designers. They chose this packaging design from Griet as the winning design.
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A$200
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16 designs
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9 designers
Packaging Design Brief
We would like to update and refresh the packaging design for our Classic Indian bread range. These breads are currently being sold in Australian supermarkets and are very popular. The proposed design should have some "continuity" with the current packaging design so that consumers can still recognise the brand/product easily on shelf. The design should suggest "fresh, tasty, healthy, authentic and Australian-made".
FYI, the products are not chilled or frozen - they sit on the regular supermarket shelves and will need to stand out. The breads will typically sit next to each other on the shelf, but usually just one facing each. I'll be uploading image files of the current packaging for your reference.
Updates
Hi all, I just uploaded the current logo for those of you who want it. Also, there are printer details in the discussion area that you might find useful. I am hoping to get their design template in the next day or so, but don't let that stop you from starting. We are only looking for a design concept that we can use across the product range. Cheers!
Added Wednesday, November 23, 2011
Hi, I've uploaded the design template/layers for those who would like this. Cheers!
Added Thursday, November 24, 2011
Hi everyone, thanks to those of you who have either submitted or are working on designs. I have reviewed the available designs with the MD and will be providing individual feedback to you wherever possible.
Added Monday, November 28, 2011
Project Deadline Extended
Reason: To allow for changes and resubmissions - will be providing individual feedback to all designs submitted. Cheers.
Added Monday, November 28, 2011
Project Deadline Extended
Reason: One last extension before we award the guaranteed prize.
Added Wednesday, December 07, 2011
Target Market(s)
Australian consumers who eat Indian foods and would pay a premium for a better product
Industry/Entity Type
Product
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Transparent window to show breads
Some carryover elements from current packaging for consumer recognition
Same product info on the back (i.e. Nutritional Info panel, Heating Instructions, Barcode, Company details, Usage Suggestions)
Nice to have
- The design should suggest "fresh, tasty, healthy, authentic and Australian-made".