Boutique bag crafter, "Knot & Fray", looking for a logo design

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This customer received 48 logo designs from 19 designers. They chose this logo design from Wave Creative as the winning design.

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Logo Design Brief

I am looking for a logo for a small business based outside of Boston, called Knot & Fray. We're a boutique bag crafter using classic, colorful marine-inspired materials to create custom pieces that celebrate individuality. Bag hallmarks include an edge-frayed duck canvas band through the middle with a personal stamp (initials, etc.) and a hand knotted colorful sail rope wrist loop. We are looking to have a logo with a marine-like vibe. It could work in a "rope", "knot" and show some sort of "fraying" within or around the font in order to capture the characteristics of the name. It would need to fit on a rectangular label that will be sewn onto the bag, so would like to avoid any circular logos. As for color, a navy or marine blue would be good with possibly 1 additional accent color like a periwinkle or light blue. The design should be fun, not too formal or serious. Thanks so much for working on my project. I look forward to seeing some great ideas!


Target Market(s)

Primarily females from 15 to 50

Industry/Entity Type

Retail

Logo Text

Knot & Fray


Logo styles of interest
Emblem Logo

Logo enclosed in a shape

Wordmark Logo

Word or name based logo (text only)


Font styles to use
Decorative

Colors

Colors selected by the customer to be used in the logo design:

0255a3
85cae6
33a6d7
85abd2
0292cd
cfdeed

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • We are looking to have a logo with a marine-like vibe. It could work in a "rope", "knot" and show some sort of "fraying" within or around the font in order to capture the characteristics of the name. It would need to fit on a rectangular label that will be sewn onto the bag, so would like to avoid any circular logos. As for color, a navy or marine blue would be good with possibly 1 additional accent color like a periwinkle or light blue.
Nice to have
  • The design should be fun, not too formal or serious. Thanks so much for working on my project. I look forward to seeing some great ideas!
Should not have
  • No circular logos as it needs to fit on a rectangular label to be sewn onto the side of the bag (flag label)
Payments
1st place
US$160
Total
US$160

Project Deadline
20 Sep 2016 18:38:47 UTC
Language

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