• A$260

• 120 designs

• 37 designers

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Logo Design Brief

This project is to design a logo for a (media) brand aimed at women over 40. The brand is called More to 40. The brand will launch initially on Instagram before launching on other social media platforms. It will focus on lifestyle information and inspiration for women aged (or approaching) 40+

The requirements are as follows:

1. Word-based logo
2. single graphic icon logo to be used smaller spaces

Places the logo will be used in:
Facebook
LinkedIn
Twitter
Instagram
Pinterest
Snapchat
Other social networks
Online
Presentations
Memes
Graphics

Style brief:
1. I would like the word-based logo to be in cursive text, and have included a few examples.

I would like to see a b/w only cursive logo as well as a version that incorporates colour. The colour palette I would like to work from is: dove grey/silver, dusky rose, white and (possibly a hint of) teal. See colour inspiration included in the brief.

2. For the graphic icon logo I would like to see a b/w only version and also, one that incorporates colour. The colour palette I would like to work from is: dove grey/silver, dusky rose, white and (possibly a hint of) teal. See colour inspiration included in the brief. Please see images attached for reference to pictorial logos.

Target Market(s)

Women 40 and up to 50. Design and style conscious, discerning, good taste, smart, educated, digital savvy

Industry/Entity Type

Media

Logo Text

More to 40

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Cursive logo
• Graphic logo element
• Colours from the following palette: dove grey/silver, dusky rose, white (potentially a bit of teal). Pastel colours
• Femininity, freshness

Should not have

• No bright or deep colours
• Nothing "masculine," bold or heavy

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Files

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