• US$400

• 48 designs

• 12 designers

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Logo Design Brief

We are looking for the corporate logo for Inbound Dealer Services Inc.
Inbound Dealer, as it is commonly known, serves the Heavy Truck (Mack, Freightliner, Kenworth), Heavy Trailer (Great Dane, Stoughton), Heavy Equipment, and Construction Equipment (Caterpillar, Hitachi) Dealerships in North America. We work directly with these dealerships to strategize digital marketing and sales methodologies that their customers are engaging in today.
Their current methodologies are based on the status quo. We are constantly challenging that perspective and the culture surrounding it.
To gain some insight about what we do Google inbound marketing. We are a Hubspot partner. This will give you an idea of the service inbound marketing can provide any business.

The logo should project a positive, results orientated future. This could be with images, or by shape, or with colours, or a combination. It should be sleek, minimalistic and fresh.

We like oranges. Reds & blues are consideration. 2 colours or 3 colours preferred but not limited. In most cases the logo would be against a white or off white background.

Flat design over the Apple "shiny" look present in the last 10 years

Open to a mix of small & CAPS within the spelling.

Maybe somewhat understated so as not to overbear our audience.

The company is new within a very mature industry. The products sold by these dealerships are well known brands with deeply established logos.

Target Market(s)

Mostly male with female influencers. Typically older 45+. North American. English speaking. Educated. Affluent and thrifty. Not gregarious. Conservative.

Industry/Entity Type

It Company

Logo Text

Inbound Dealer

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The logo must be able to translate into more compact images. The initials ID, favicons, phone app icon, etc.
• If the suggestion includes an image it should be able to translate into larger images. Such as document covers, promotional material, public onscreen presentations.

Nice to have

• People or the representation there of (don't get caught up in this)
• Nature or natural items (like a mountain)
• Unique presentation
• This logo does not need to spell out Inbound Dealer if it made sense to work with that text in combination. We expect that the text will be prominent in our communications.
• Aggressive, challenging - not rude

Should not have

• A truck, tractor, trailer, equipment, construction equipment
• A building
• A cartoon or juvenile look