• A$270

• 118 designs

• 40 designers

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Logo Design Brief

We need a logo design for a new business based in Sydney NSW called 'Small Fry General Store'.
We are a general store/grocer/deli/licenced venue who stocks 'real food' and products from small Australian producers and supports local, ethical and sustainable products.
We put an emphasis on being completely local, trust worthy, honest, real, relaxed, reliable and unpretentious with a sense of humour. Design could potentially have a rustic edge, but not necessary.
We hope to open the venue to gigs so design could be a little bit 'rock'n'roll'.
The design could be either a straight word mark logo or an emblem (or a combination of both).
Please take inspiration from the logos attached; this is the vibe we are going for.

Target Market(s)

People who want high quality, sustainable, locally sourced and produced products from small producers, designers and manufacturers. Young and old, including a hip crowd with a bit of an edge who want to see a change in the way we shop.

Industry/Entity Type

Business

Contact Information for Business Card

Small Fry General Store
Niki Galilee
Phone (+61) 0435170701
email niki@smallfrygeneralstore.com.au

Logo Text

Small Fry General Store

Number of Pages Required

1 page

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• -

Nice to have

• -Would like to see an emblem logo in addition to the word mark logo if possible
• -'small fry' written in non-capital letters
• - would prefer a greyscale design
• - as we stock only local produce could possibly include something Australian (but not too obvious)

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Files

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