• US$200

• 37 designs

• 13 designers

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Logo Design Brief

** PLEASE MAKE SURE TO READ THE REQUIREMENT SECTION OF THIS PROJECT **

Canadian Family Financial Inc provides family office services. We work with high net worth families to better organize, manage, and oversee their finances.

Our sister company, Canadian Family Futures Inc., focuses on family dynamics and facilitating family meetings, coaching, philanthropy and guidance. Another focus is the transfer of wealth process and the preparation and education of heirs. This entity does not sell any financial or insurance products. The current logo for this entity can be seen at www.family-futures.com. The logo has a meaning behind it with the big F (older generation)leading the small f (heirs;younger generation). This fits in with our business model.

With the Canadian Family Financial Inc., we will focus on the book keeping, investment oversight and reporting, bill payments, legal document management, tax oversight, filing and tax minimization, special client projects (such as cataloging art collections, etc, for insurance purposes), estate planning and administration, wills, risk management, etc. Basically think of what a CFO and an executive/administrative assistant does for a company; this entity will provide a family with a personal CFO that will look after the family’s financial needs – plus any additional administrative services that we feel would add value to our clients. We work with complex legal structures.

Due to the nature of the business and our clients the logo needs to be upmarket and bold. I've attached sample logos from some of our competitors along with our sister company's logo. We'd like for our logo to have a similar professional tone but be more refreshing and modern.

Target Market(s)

High net worth individuals and/or families. Busy retired or professional individuals with complex legal entities.

Industry/Entity Type

Investment

Logo Text

Canadian Family Financial

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A story or a meaning behind the logo that fits in with the business model and mission. Must be classy/modern and have a high net worth, professional feel.

Should not have

• Should not have the emphasis be on the "Canadian" part of the business name. As with our sister company's current logo the emphasis is on the Family Futures.

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Files

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