• A$160

• 27 designs

• 7 designers

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Advertisement Design Brief

We need a full page advertisement for inside front cover of a weekend magazine inserted into a weekend newspaper. We have bricks and mortar stores but this campaign is for our online rugs sale. See SHACK OFFER doc below for suggested copy.

We really need the ad to punch out. I was thinking of a bright deep yellow background with black text. I realise I have included a lot of text but I did want to have quite a bit of blank space so that the rug images and words stand out. The final ad should communicate BIG SAVINGS, value-for-money, no risk, choice/range, and trust in our brand. The ad should still look classy and NOT cheap and nasty. Please see our website www.shack.com.au for our usual look and feel.

Note that in the specs below we have taken a full page (code: M12x6).

Slogan should be in MYRAD ROMAN

Target Market(s)

Home owners and renters

Industry/Entity Type

Retail

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• See attached doc with our offer
• consistency
• style
• class

Nice to have

• solid deep yellow background/black text/perhaps large back circle in the middle of the page

Should not have

• mustn't look cheap and tacky
• musn't use different fonts and styles

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Files

Download all files - 31.4 MB