• A$160

• 120 designs

• 33 designers

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Logo Design Brief

BACKGROUND:
New logo design for 'Jensen Landscapes' who specialise in Landscape Design, Construction and maintenance.

BRAND POSITION
- Quality and cost-effective services
- Residential and commercial

WORDS TO DESCRIBE THE BRAND/PRODUCT
Quality, Trustworthy, Organic, Hardworking, Reliable

COMPETITORS
1. Secret Gardens www.secretgardens.com.au
2. Outdoor Establishments www.outdoorestablishments.com
3. Think Outside Gardens www.thinkoutsidegardens.com.au/
Note that all of these competitors have black and white logos

APPLICATIONS
Final artwork will be utilised for business cards, letterhead, quote and invoice templates, website logo, vehicle decals and staff uniforms (shirts and hats).

Target Market(s)

Middle, Affluent and aspiring clientele
Age: 30-90 year old

Industry/Entity Type

Landscaping

Logo Text

Jensen Landscapes

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• LOOK & FEEL:
• Organic and natural yet with a sense of refinement/clean/polished/Desirable. Brand is not too exclusive, it is accessible.

Nice to have

• Plants the owner likes using are Cycads, boabs and black boys grass trees. They are easily recognizable, long lived and fairly ancient.

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Files

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