FarmFresh

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This customer received 55 logo designs from 18 designers. They chose this logo design from Hoopoe as the winning design.
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Logo Design Brief
FarmFresh needs a logo and colour palette designed for primary use on the Website, HTML emails and the company Facebook page.
Company Trading Name: FarmFresh
Website strap line: Produce Delivered! or Fresh Produce Delivered! (Please include the strap line in
some of the logo concepts. Logo and strap line should be able to be used as independent elements)
Website URL: www.farmfreshdelivered.co.nz (please note www.farmfresh.co.nz is on backorder and will be used in preference).
The medium term business plan is will start with the following product range;
• Fresh seasonal fruit
• Fresh vegetables
• Sustainable harvest Venison (which will expand to include Beef, Lamb, Pork and Chicken • Farm delivery service for lightly processed whole milk
The product range will continue to grow with the customer base. It might include items like eggs, cheese, wine etc.

Updates
Design Update:
Added Sunday, September 15, 2013
This a a great big thank you to all designers who submitted to our request. We are very pleased with the quality and number of entries.
Added Friday, September 20, 2013
Logo Text
Farm Fresh, Produce Delivered
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Stage 2. Logo adaptation for signage, business cards, and advertising.
- The selected logo will then be adapted/re developed for suitable use for broader business use. (This
- stage is not required until after website launch and the company has achieved successful startup).