US based business to business finance company needs Logo Icon and rebranding

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This customer received 296 logo designs from 69 designers. They chose this logo design from Jenny as the winning design.
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We are a 35 year old finance company based in Los Angeles called Austin Financial Services and are looking to update/change our current logo design for a rebranding of our company. We specialize in lending to companies such as: manufacturers, distributors, transportation, professional services and other business to business companies. Even though our current logo theme is green, we have no preference for color and will leave that up to the designer to decide. The final design should communicate a strong, experienced, professional and reliable company that businesses feel comfortable working with. We are hopeful to have a hi-class logo icon that stands apart from other designs or logos in our industry and that represents us well.
Target Market(s)
bankers, businesses, CPA's, consultants, brokers and end users
Industry/Entity Type
Finance
Logo Text
AFS - Austin Financial Services
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Abstract Logo
Conceptual / symbolic (optional text)



Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Our initials AFS should be the focus with the company name supporting it. We would like a logo icon that brands our company
Nice to have
- Should use the initials of our company name
Should not have
- Does not want anything to do with the state of Texas