• US$260

• 25 designs

• 8 designers

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Signage Design Brief

I need someone to create some sweet posters for my brand, BANGS Shoes. Check out www.bangsshoes.com.

This first project consists of 1-3 posters that showcase the BANGS lifestyle and communicate to our target demographic in instances when I'm not physically present to relay the BANGS' ideology. I'm looking for a designer to get to know the BANGS brand, and work with us on a continual basis to develop graphics.

My brand speaks to the 18-30 year old socially conscious consumer who wants their purchase to affect something other than corporate profit. I need the layout, imagery, and colors of these posters to speak loudly to the hip, fashion forward, socially inclined individual. However, the posters should also educate our consumers on the importance of real change. Not charity.

Our logo is finalized, fonts are chosen and I have loads of images and specs on the posters, but I need your help to make sure these posters are SIMPLE, reflect the integrity of our brand and speak directly to our target consumer.

We have three seconds to catch people's attention, pull them to read, and drive them to make a purchase. Can you help me accomplish these goals?

Target Market(s)

We are targeting the 18-30 year old hip individual who believes their purchases can and do have a positive impact on the world. This project will serve to introduce a new lifestyle brand, and educate our target consumers on the difference between real sustainable change and charity.

Industry/Entity Type

Fashion

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• We are looking for three posters to serve as brand awareness and education at retail. Our posters must be cool, education, and simple. The posters need to evoke feelings consistent with the BANGS lifestyle, and spread an ideology / mission.
  
  Poster 1: BANGS lifestyle + product (heavy on lifestyle)
  Poster 2: Educate Consumers
  Change. Not Charity.
  Poster 3: Lifestyle + product (heavy on product)
  
  The style font should be Pompiere.
  "Stand on Issues" should be Lucida Bright.
  Any san serif font needed should be Lucida Grande.
  The BANGS logo is attached to the description of the product.
  
  For more images, please e-mail me at hannah@bangsshoes.com.
  
  

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Files

Download all files - 16.7 MB