Happinest Vacation Rental Beach Property
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This customer received 9 logo designs from 3 designers. They chose this logo design from Actives as the winning design.
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Logo Design Brief
Rental property that needs a sign posted. I'd like to have a nice image to put on the sign and other items in the home. The property is located in Santa Cruz and near a beach and harbor. See https://beach-houserentals.com/140-5th-avenue for inspiration on location and ambiance. This needs to be a vector graphic that can scale up to a small sign that will be posted on the home, and down to a letterhead. We don't have strict guidelines on the logo, but birds, nautical theme, surf, ocean, lighthouses, boats, marine life (both real and factious), and abstract logo are all in play right now.
Target Market(s)
Vacation rental sign visible from the street.
Industry/Entity Type
Real Estate
Logo Text
Happinest
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Logo must be scalable, clearly visible on letterhead and still look good blown up on a sign that will be posted on the house.
- If design is not monochromatic, it must be easily translatable to monochromatic.
- Ordinance requires the sign must have a phone number, and the design must look good when accompanied by a phone number printed below.
Nice to have
- We don't have strict guidelines on the logo, but this is a beach house rental next to a boardwalk and harbor. So, birds, nautical theme, surf, ocean, lighthouses, boats, marine life, beach balls, sand castles, beach toys, family fun, and abstract logos are all in play right now. If the designers have other ideas, we're open to considering them. We just want it to look appealing to a general beach/boating audience that will be walking by.
- Please look at the pictures here https://beach-houserentals.com/140-5th-avenue to get a sense for the color scheme. Don't feel forced to stick the colors below. But, be mindful of the public setting and colors of the home.
Should not have
- I've uploaded the current sign. The logo should be distinctly different than the current one since that is the existing property management company.