Controversial Logo Design

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This customer received 43 logo designs from 12 designers. They chose this logo design from Bang The Drum Designs Ltd as the winning design.
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BRAND OVERVIEW:
The product is an innovative men’s underwear with the unique nature of the concept protected by
International Trademarks.
The methodology to get our products to global target markets is via a fully on line experience. The
products and purchase decisions will provide a lifestyle experience for the end user. I.e. the
company’s products will ensure a lifestyle based product.
Marketing of the product range will encompass unique and innovative methodologies concentrated
to the on line sector within the adult industry
The company will develop in a timely fashion, additional, lucrative consumer products.
TARGET MARKET:
Initially our target market is males, between the ages of 16 and 35, who are on line and surf adult
sites. Expansion to the partners of our target markets will mature as the product evolves.
DESIGN CONCEPT:
Initially we are looking at the logo only. To follow this we will require textile graphics.
Logo must be replicatable, in – and on, a variety of mediums, i.e. electronic, hard copy to fabric. The
logo will also be used on stretchable waist bands: as in the band is stretched the logo remains
readable and recognisable.
It is of the utmost importance that the logo must be recognisable when contorted in both the
horizontal and vertical plane.
The logo may vary from medium to medium (due to the inherent nature of the medium) but the
essence of the logo must remain the same.
Additional designs will be required for a plethora of products and merchandising as the company
grows.
The logo is required to work on the band and not clash or take away from the body of the art work
displayed on the fabric (see textile graphic examples) below the band. Remember that the logo will
be incorporated into the web site as our leading, “arrow point” logo. The logo that is accepted will
be our global “image”
TECHNICAL INFO:
Art work should be submitted in VECTOR format or alternatively pdf format and Adobe Illustrator®
EXPECTATIONS:
Use your imagination, be unique, definitely no “cartoon like” art work. We expect the art work to
have some sophistication as it is a GLOBAL mark.
DESIGNERS:
If your art work is unique, creative and inspires our target market to purchase, there is an
opportunity to become one of our team.
The opportunities are global and your work will be known on many different consumer products and
your talents will be richly rewarded.
THE BRAND:
“JIZZ” is the logo that you will be developing.
JIZZ is one of our international trademarks. We have a library of other unique trademarks that will be
developed as the JIZZ brand matures.
The JIZZ brand will eventually encompass many consumer products, purchased throughout the
globe.
Please contact me for graphic examples.
Updates
All logos to be presented on a black back ground.
Added Wednesday, November 16, 2011
Would like to see options of the logo on underwear template if possible. Not essential though.
It is important when designing the logo to take the colours from the graphic examples shown in the design brief. This is the effect that needs to be conveyed.
As the logo will be presented on a black background, I would be interested in seeing the logo with a neon out line in different variations with black text body.
Thanks guys keep up the good work n go nuts with it.
PS uploading more graphic examples.
Added Thursday, November 17, 2011
Added Saturday, November 19, 2011
Target Market(s)
Industry/Entity Type
Fashion
Logo Text
JIZZ
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must be able to be used on men's underwear BAND, website landing page and all forms of advertising.
Must not clash with textile graphics, contact me for examples.
Should not have
- cartoon like nature