• A$160

• 54 designs

• 24 designers

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Logo Design Brief

We need a logo designed for the next annual conference for the Australian Homeopathic Association (AHA).

Homœopathy is a holistic system of medicine that has existed around the world since 1755 and is based on the principle of "let likes cure likes". It's formed on the scientific theory that substances that produce symptoms in a healthy individual can be used to treat similar symptoms in a sick person.

AHA was formed in 1995 and is the only national association representing professionals in Australia, and is the founding member of the International Council for Homeopathy. For more background see: http://www.homeopathyoz.org/

It is a not-for-profit organisation, driven by its vision of Homœopaths embracing innovation and teamwork in professional health care environments and contributing to developments in health care through collaborative practice.

Each year they have a national conference with a corresponding theme. The theme for 2018 is:

Homeopathy - 21st century science.

The 2018 conference will host some international big names and there's plenty of buzz amongst the community for it already.
The vision here is to create excitement, and inspire homeopaths nationally to passionately support their growing community.

Job deliverables:
- to develop a logo lockup for the conference theme
- to develop a short hype reel roughly 2-3min long

Considerations
* Logo should be a modern blend and technology and traditional science
* We like blue as a colour of preference
* Logo should be visual but also feature the text corresponding to the theme
* We want the logo to inspire and instill confidence

Deadline is 10th October when the new logo + hype reel need to be revealed at this year's conference.

Please take existing creative as background only. There are no established brand guidelines for AHA so whilst we're open to trying a new direction with our creative.

Target Market(s)

Registered homeopaths attending the conference.
- Medically interested, alternative therapy practioners
- Generally aged 40-60yr olds
- 50/50 male female split
- passionate about healthcare and homeopathy
- alternative thinkers

Industry/Entity Type

Health And Wellness

Logo Text

Homeopathy - 21st century science

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The creative ID must feature the theme of the conference:
• HOMEOPATHY
• 21 Century Science

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