What is the story about? what genre will this book and movie be about?
That will help you get better designs.

Thanks! I'll post it in the brief. FYI: It's a dramady.

An obsessive film studio executive sees his younger brother’s memory loss as an opportunity to give him the happy, successful life that he never had… by rewriting his entire script.

“Fresh and utterly compelling, “I am Keats” is a sensory experience—comical, philosophical, psychological—that urges us to identify deeply with the characters and to reflect on our own experiences with life purpose and with love.”

—Mark Ramsey, Board Member, Broadcast Film Critics Association

I wasn't sure exactly what I wanted when I began this process, but based on what has emerged, I am now leaning towards the following:

KEATS in all caps, san serif, classic, bold; e.g. Helvetica, Din, Avenir, Futura, News Gothic, Frutiger, Meta, Gill Sans, etc. Nothing rounded. Perhaps with height and tight kerning. This will be the dominant word in the logo. If placed on a t-shirt, it will stretch across the upper chest.

Now, the harder part are the words I am. I'm not sure what looks best. Script. Lower case. Etc. I wouldn't create any tight alignment, in case it is rendered in a different language; e.g. Je suis KEATS.

Thank you.