Dunsborough Bike Hire

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This customer received 112 logo designs from 21 designers. They chose this logo design from bluejet as the winning design.
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Logo Design Brief
We are a business dealing in the hire bicycles and electric bicycles
We are looking for a company identity ( Logo, coloring, text type, etc ) that can be used on the following:-
Artwork for Hire van- 6.4M x 2.5M
T shirts that will be worn by staff and offered for sale
Web site
Banner signage on site
Directional signage
Company brochures outlining company details and hire rates
Business cards
The business will be located on the ocean foreshore in south west, Western Australia.
The town where the business is located is renowned for its coastal beauty, surfing, wine
We are looking for an identity that will appeal to a broad demographic, particularly families
The "feel" of the identity is fun, sun, ocean, relaxed, sustainable, surf, surfing, cool, happy
Updates
If wording is to form part of the logo , focus should be on the words "BIKE HIRE" with "dunsborough" being secondary or non existent
Added Saturday, September 14, 2013
Target Market(s)
The business will operate only over the warmer months of the year, average temperature 25-33 degrees Celsius
At this time of year the town has a heavy influx of tourists
The target is across all demographics, perhaps the most probably clients will be families with young children
Industry/Entity Type
Town
Logo Text
The logo itself does not necessarily require wording, it could be an image only, however, if it is to hold wording it would be -Dunsborough Bike Hire
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- A relationship to the ocean and surfing - a thought only - it may not fit