• US$360

• 53 designs

• 9 designers

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Signage Design Brief

We need a sign designed to put up on the side of a building in NYC's trendy SoHo area. 16 Handles is a cool self serve frozen yogurt concept that started in NYC in 2008. The SoHo store is a corporate owned location and features a newer store design. The challenge is that our current storefront sign cannot be seen from the busy street that runs 1 block south of the store. The side of the building where the store operates has great exposure and we want to call attention to the fact that the 16 Handles store is located at the retail level of the building.
SoHo is a trendy area known for artists and fashion. We want the 16 Handles sign to embrace this audience.

Our tagline is "Flaunt Your Flavor". We are a brand that celebrates individuality and personal preference. Because we feature 16 daily flavors of frozen yogurt and over 50 toppings one can flaunt their flavor inside the cup but we also understand that each person has their own flavor when it comes to fashion, music and hobbies.

See the picture of the building attached as a file. I placed the pink 16 Handles logo on the side of the building where the poster will hang. Estimated size is 10ft wide by 20 ft high.

Target Market(s)

We want to target 21-34 year old customer (mainly female) who may be working at a hip, startup or fashion brand in the area. Someone who has style and understands the latest trend in food and fashion.

Industry/Entity Type

Building

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The sign must include the company logo attached. Should indicate that the store is located at the retail level of the building.

Nice to have

• Image may include pictures of the store, people, product.

Should not have

• The design should not use old style fonts. We prefer modern fonts or even something that looks handwritten.

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Files

Download all files - 31.5 MB