concept grocery / cafe specializing in organic cereals sold in bulk

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This customer received 61 logo designs from 6 designers. They chose this logo design from AandT as the winning design.
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Hello our concept concerning organic cereals. This is a place of sale that combines Organic grain sales space in bulk and space consumption on site 1 - Bulk supplies: • providers offer: breakfast cereals, oilseeds, nuts organic grocery items: coffee, tea, honey ... • Offer "house recipe": exclusive varieties of muesli and granola prepared on site 2 - breakfast consumption Space, lunch and snack • consumption proposed self-service or take-away • recipe Offer house variety muesli, pancakes ... We want a logo that recalls both cereals but also the bulk
Target Market(s)
The targets are crossed: Activity 1: Epicerie bio cereals bulk target 1 = neighborhood residents who CSP (managers and bobo) target 2 = FLUX ie people who go to work or make shoping activity 2: Coffee consumption breakfast cereals bio Target 1 = FLOW ie people who go to work or make shoping Target 2 = neighborhood residents who CSP (managers and bobo)
Industry/Entity Type
Cafe
Logo Text
C + (photo d'une céréale) + Real
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Please use pages 3 and 4 of the document attached to the brief as a reference. There are Some examples of design (picture of the cereal - smoothness of the drawing) logo. The values of the concept: • Tradition and Authenticity: return to the original virtues through the "bio cereal" • Modernity: give a more modern image of organic (healthy, pleasant, lively, young) A clear space, energy, clean, modern & Nature • Innovation: give a new olfactory approach to the product, explain ... • Transparency: to create a laboratory for better visibility of the preparation conditions, the linear light and optimized products • Usability and practicality: comfortable space and sharing cooworking
Nice to have
- I wish that alludes to cereals