• A$560

• 70 designs

• 9 designers

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T-shirt Design Brief

We need some more designs for t-shirts that are symbolic of life being valuable.

The shirts will be sold at markets, Christian music festivals and eventually on our website (business is new). The website is heartcryart.com.au and is under construction but has some pics up of t-shirts (there is also a facebook page).

The t-shirt brand is called Divine Design, which speaks of the fact that people are created divinely, uniquely and are valuable. This is what the t-shirt design should also be communicating.

The business donates 15% of sales to Rescue Mission For Children, an organisation working with displaced and stateless children in the Mekong Highlands who are at risk of being trafficked into sex or other types of slavery.

So far our shirts have had a large thumbprint, a snowflake (as they are all unique like people) and DNA unravelling.

Other ideas I have are using typography and the use of the phrases "EVERY LIFE MATTERS" "EACH UNIQUE", the use of different languages, using the map of the world, using silhouettes of people from various cultures/religions, silhouette/outline of a fetus. Also I like the idea of showing the heart and a bit of ribs or something so it looks like seeing a bit of an x-ray under the t-shirt.

I prefer the designs to be one or two colours, but am open to other ideas if you've got something creative.

I have just added a couple of Word docs of translations I got from Google for Divine Design and Every Life Matters.

Target Market(s)

teenagers and young adults, male and female, Christians and people with a passion for equality and justice.

Industry/Entity Type

Construction

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Should not have

• Skulls, nudity, serif fonts like Times New Roman

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Files

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