Genesis Lifts logo reimagination

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This customer received 193 logo designs from 49 designers. They chose this logo design from kaven kro as the winning design.
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Logo Design Brief
Our current logo was designed in 1999 by a 12-year old me in MS Paint...
We service, repair and modernise lifts (elevators).
We're looking to totally reimagine our logo and start again. We would like to see the company slogan "Creating Professional Lift Engineering Solutions" retained however would ALSO greatly appreciate a version WITHOUT the slogan for use on different types of stationary.
Our website is currently being redesigned and as such we would like the logo to be in keeping with this look. The colour scheme is very simplistic with light and dark neutrals, greys and even a hint of navy.
We are quite keen to see work the doesn't necessarily comprise of shapes and symbols and focuses more on text with beautiful typefaces giving an up to date feel. This isn't set in stone however so other examples are welcomed.
Updates
Thanks all for your submissions. We are now trying to get in touch with the winning design so please ch k your inboxes!
Many thanks again and we I'll be back soon,
Genesis Lifts Ltd
Added Thursday, September 22, 2016
Target Market(s)
Typical customers are: Commercial businesses, residential and commercial management companies, care homes (retirement homes), facilities management companies.
Industry/Entity Type
Engineer
Logo Text
Genesis Lifts (with 'Creating Professional Lift Engineering Solutions' beneath)
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Beautifull fonts, rounded edge to characters maybe? Crisp text, no fancy and elaborate fonts. Simplistic, professional feel.
Should not have
- It should not contain the letters "GL" together as a rival company is called GL Lifts and this may cause confusion.