Logo design for vibrant, smart light product
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This customer received 135 logo designs from 36 designers. They chose this logo design from Fanol Ademi as the winning design.
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Logo Design Brief
Dear all,
we are a company-sponsored startup team in Switzerland and we are going to launch our first intelligent lighting solution in 2014. It's name: comfy.
We still need an apt logo design of high recognition value - It would be great having your ideas and design experience coming into play!
The product in a nutshell:
A connective LED bulb, which is easy to install for everybody (plug&play). It has two core features: 1. Automatic light (= comfort ) 2. Security (detects presence and pretends presence during absence). The light's settings are changeable for users via app / smartphone (similar to philip's hue or LifX)
Styleguide:
- In the first place the logo design should communicate "ease of use", "lightness", and "makes you feel comfy".
- Best practice styles to our view: e.g. "nest", "moovel, "canary" - but of course not limited to.
- We do not much like 3D effects.
- We like reduced, "icon-like" designs
We are excited to see your design ideas: Many thanks for providing us with your creativity!
Cheers from Switzerland
Stefanie plus team.
Updates
Project Deadline Extended
Reason: Dear all,
thank you for the submissions, which we have received from your side. We like many of the results and though hope for the "moment of epiphany". That's why we slightly extend the timeline. Please feel invited to submit new designs.
Our learnings from the first round: the logo ideally...
- is not too literal (no bulb in the design)
- appears pure: i.e. no 3 D effects, careful choice of colour
- strictly conveys style, valuability, elegance (e.g. like http://nest.com) while still appearing playful.
We much hope, you will (further) help us finding the right appearance for our smart light for cosy & secure homes.
Many thanks for further submissions
Stefanie
Added Sunday, September 15, 2013
Project Deadline Extended
Added Wednesday, September 18, 2013
Target Market(s)
Everybody who enjoys comfort at home and likes to feel more secure about his home in an effortless way - no matter whether he or she is tenant of a nice city apartment, a shared flat or owner of a house. He or she appreciates good, intuitive design and owns a smart phone.
Industry/Entity Type
It Company
Logo Text
comfy
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Likable & innovative, fresh appearance
(Nest.com is our benchmark!)
Nice to have
- If you think of other suitable names for our product which you like more than "comfy": Please let us know - highly appreciated.
Should not have
- - Please avoid 3D effects and too many colours.
- do not necessarily use a bulb, yet if so, please not too literal