Au Pair Tribe

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This customer received 103 logo designs from 32 designers. They chose this logo design from GLDesigns as the winning design.
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Logo Design Brief
We need a logo design for a new company based in Sydney called Au Pair Tribe.
Our primary demographic is young travellers (18-29 yrs) seeking Au Pair work around the world. The secondary demographic are host families, predominately mums searching for an Au Pair to look after their precious children.
The overall feel for the brand should invoke 'trust', however, it can also include 'adventure and fun' particularly appealing to young travellers.
The logo will be used for all marketing collateral and digital marketing.
Target Market(s)
Young travellers (18-29 yrs) and host families (30-45 yrs)
Industry/Entity Type
It Company
Logo Text
Au Pair Tribe
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- I have not selected logo or font styles, I am quite open to what the designer interprets. However, I would be leaning towards 'modern' rather than 'traditional'.
- I have added a picture of a 'Tribe' logo with a hand. I like the idea of this depicting 'connection' and 'care'. Although in the Au Pair Tribe design making it more delicate, perhaps an outline of a hand?