• US$320

• 60 designs

• 12 designers

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Flyer Design Brief

We need a promo flyer or advertisement for a hot new sunscreen product for surfers. Our product protects surfers against the sun with a sweet aroma and fragrance that invigorizes and makes the user feel attractive to the opposite sex. We want to associate the product with boosting self-esteem or boosting physical attraction. But we want it to be classy and fun.

Target Market(s)

- The Surfer population (18-35 years) who spends much time under the sun
- Adults (18-35 years) who spend time under the sun doing water sports (eg. surfing, rafting, sailing, kayaking)

Industry/Entity Type

Product

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• 1) A surfer
• 2) Sunny day
• 3) The beach (background)
• 4) Hot beautiful women in bathing suits

Nice to have

• Example ideas:
• A) Surfer standing on the beach with surfboard and he is looking at the ocean waves paying attention to nothing else. Two beautiful ladies walking by giggling looking back at him (they are obviously attracted to the surfer).
• B) A lone Surfer standing on the beach (you can only see is back) looking at the ocean. Women in beach chairs are flying towards him. He has a Magnetic aura (literally).
• C) Anything else with a surfer in the beach is OK (but has to be classy and fun).
• Ad Slogan Ideas:
• 1) Repel the sun... attract everything else with VitaSun.
• 2) Live vigorously under the sun...!
• 3) Sun protection has never felt this good...
• 4) Life is full of first impressions...make it count with VitaSun.

Should not have

• No extremely raunchy sexual images.

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Files

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