Mini Digger Hire Logo Design

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This customer received 45 logo designs from 16 designers. They chose this logo design from Chipp as the winning design.
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We are needing a logo for a small machinery hire business. Our corporate colours are red, black and steel. The design should look "tough" to portray our "tough" machines. Think rust, exposed concrete, bolts, checker plate steel. We are from a country town and would like that to feature as a part of our logo. Please keep in mind we are wanting to catch the eyes of cattle farmers as well as your DIY people so if changing colours are required to install a more western feel, feel free to do so.
Some ideas include:
- Initials "CDH" in a tough-looking silver belt buckle design
- CDH with a picture of a dingo inside the "D" letters made from steel with rust spots etc
- Calliope
Dingo Hire
Centered wording: with a concrete background, possibly etched into the concrete?
Hopefully this will give you a bit of an idea of what we are after.
Updates
Project Deadline Extended
Added Thursday, September 12, 2013
Project Deadline Extended
Reason: Still searching for the right design. Keep submitting.
Added Sunday, September 15, 2013
Project Deadline Extended
Reason: Still looking for the perfect design. The latest designs to be submitted are quite close to what we are after.
Added Friday, September 20, 2013
Target Market(s)
Landscapers and back yard home maintenance
Industry/Entity Type
Concrete
Logo Text
Calliope Dingo Hire
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Steel and corporate colours.