• A$260

• 156 designs

• 38 designers

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Logo Design Brief

Hey!

Our business name is 'URBAN CATERPILLAR'. We need to come up with an eye catching logo which I hope you guys can help with?

Our business is about small group experiences that take in the 'alternative' side of Sydney - the cool neighbourhoods, foodie alleys, markets, breweries, street art, funky cafes etc etc

Urban Caterpillar kind of came from the idea of an 'urban crawl' - a caterpillar munching it's way through the city-scape so to speak? Hopefully it's a name (image) that will stick in people's minds but is a little left of centre.. ('hey when you're in Sydney you need to do the Caterpillar tour!!')..

The logo will appear on our website, promo material and vehicles.
Really want it to be quite contemporary and hipster-ish but still reasonably accessible and recognisable. Part of our market will be young Chinese tourists, so a little bit kitsch could also work? Just nothing too tacky or stereotyped. Please no opera houses, didgeridoos, koala bears etc (Going for hipster burger joint over McDonalds if you know what I mean?)

FYI the vehicle colours are flexible - could be bright orange/yellow or more subtle silver/black/dark blue etc. Whatever ends up working with the logo in the foreground? (if that is of relevance).

Hope that is enough info??

Thanks and can't wait to see some exciting ideas!

Target Market(s)

as above

Industry/Entity Type

Tourism

Logo Text

Urban Caterpillar

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• I thnk a city-scape and some sort of semi-abstract caterpillar design, along with contemporary lettering could work?

Should not have

• described above
• prefer nothing too cartoon or childlike