Vehicle Wrap Design - Fitness - Jeep Wrangler 4 Door

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This customer received 42 signage designs from 11 designers. They chose this signage design from futureArt as the winning design.
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Signage Design Brief
Vehicle wrap design for 2016 Jeep Wrangler 4 Door
We are a fitness testing facility and will be using the jeep to promote at local gyms, contests and fitness expos.. the jeep will be completely upgraded (bumpers, rims, wheels, lift kit, lights)
For more info on company check out our website WWW.DEXAFIT.COM
I attached a few photos of designs i like.
Content - logo / slogan on doors - website on rear fender - Logo on hood
2 design ideas we have are:
1 - Similar to attached photo - wrap on jeep for icon dynamics
1 - some kind of black background with appearance that the logo just fell on it and it is now cracking
PLEASE DO NOT DESIGN ON THE HARDTOP - WE CANNOT APPLY WRAP TOO IT
Target Market(s)
Fitness / Health Industry
Industry/Entity Type
Fitness
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Logo, Slogan, and Website
- Primarily black background because we cannot wrap the door hinges and they are black
Nice to have
- Maybe say services if we can make it look good
- Body Composition / Metabolic Testing
Should not have
- do not need the wrap on the hard top - we have been told it will not stick
- Plus we want it to look complete even if we take the hard top off