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International Software Company Requires 3 Product Brochures.
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This customer received 42 brochure designs from 11 designers. They chose this brochure design from DAStudioDesigns as the winning design.
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US$640
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42 designs
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11 designers
Brochure Design Brief
Having just redesigned our website we require 3 brochures. 1 for each of our software products.
Our customers are global, blue chip, organisations and a professional, corporate style is required for each of the product brochures.
While each of the products are separate it should be clear that they are part of a family of products. All products are firmly marketed to the international oil and gas sector.
Rather than produce designs for 3 brochures straight away, we ask that designers produce a layout with a “unified theme” but with slight modifications adapted for each product. Please show the internal layout as well as the external cover.
Once we have chosen a design we will ask the designer to produce the three variations.
Designs should complement our new website design (not yet published) which can be found in the attachments section of this project.
The 3 products are…
RMX - time & cost estimation software
RMX is used by engineers to estimate the time and cost required to drill an oil or gas well. This involves modelling all the stages of drilling and then associating costs and risks to each stage before simulating the project using the Monte Carlo methodology to create a probabilistic result. The message is about delivering accurate and consistent results that communicate the project and risk to management. Attachment DCRMX1.jpg is a graphic we have previously used to illustrate the RMX process but we do not think is very effective.
CTX - materials & cost control software
CTX is used by drilling and logistics staff to keep very accurate and up-to-date track of all the costs and equipment associated with drilling a well. CTX quickly and accurately produces various cost and materials reports in what is a very complex and costly engineering project and where different departments (such as engineering or finance) have different needs. Attachment DCCTX1.jpg is a graphic we have previously used to illustrate the CTX process but we do not think is very effective.
KMX – lessons learned software
KMX is a web based system used by oil and gas companies to record and share lessons learned associated with drilling and maintaining wells. These are complex, expensive and often dangerous processes where it is vital that knowledge is shared between staff not matter where in the word they are located.
The brochure format we are looking for is double A4 bi-fold, (a front cover, 2 internal pages and a back page, A4 size.)
The brochures will be both printed and send out as PDFs to prospective clients.
Updates
Project Deadline Extended
Reason: We realise that our brief may not have been as clear as it could and a 3 brochure requirement may seem overwhelming.
We are updating the brief to ask designers to produce a layout with a “unified theme” but with slight modifications adapted for each product.
Initially we ask that designers give us an example of external and internal pages for a single product brochure as an example of the unified theme.
We are extending the deadline to allow for more entries.
Added Wednesday, September 18, 2013
We have just realised that the currency for this project was in USD and not GBP as we assumed. We have therefore substantially increased the
budget on this project, with a first place of $600-USD.
Added Wednesday, September 18, 2013
Target Market(s)
Engineers and financial staff within International oil and gas companies, i.e. BP, Shell, Chevron etc.
Industry/Entity Type
Oil And Gas
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
