• US$320

• 75 designs

• 28 designers

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Logo Design Brief

** Note to designers: Will give prompt, detailed feedback to improve your understanding of clients and your designs!! **

== Deadline is really November 10. It's displaying incorrectly as October 11 ==



We need a logo for a personal development company based in Sydney, Australia.


The company is called "Authentic Education".


The tagline/slogan is "Change for Good".




We deliver Personal Development courses in person, online and via CDs/books. We teach people skills like motivation, communication and how to be happy & wealthy.


We do this by changing the way they think and act through techniques like visualization and goal-setting.




We want to change people's lives for good. This double-meaning of "good" means we change them permanently AND improve their lives in a positive way.

Target Market(s)

Men and women aged between 25-55 seeking happiness and wealth.
People wanting permanent change over time, not a quick fix.

Industry/Entity Type

It Company

Logo Text

Authentic Education. Change for Good

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Logo styles of interest

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Requirements

Must have

• - The word "Authentic" has to be much bigger than "Education" because we want to be known as "Authentic"
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• - The tagline "Change for Good" must appear somewhere
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• - Simple (no complex designs)
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• - Modern but will still be liked by older people.
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• - Fresh/Sleek, but still convey Trust.
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• Unique Font that conveys points above. Eg. Harabara Font found at dafont.com
  
• Am also looking for a web2.0 look and feel like http://img.labnol.org/di/weblogos.png
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• COLOURS
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• - Please use blue (not navy blue) and gold. Black and white is optional.
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• - Solid colours only (no gradients)
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• - Prints well in black & white OR colour
  

Nice to have

• - Ideally, there will be some type of symbol somewhere in the logo
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• - This symbol should be able to stand alone, without any text

Should not have

• Must not look like clipart.
  
• No complex designs.
  
• Professional, but nothing too serious or formal.