• A$160

• 69 designs

• 25 designers

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Logo Design Brief

Need a logo design for new business in Adelaide, Australia called 'Drink 2 This'.

Vision statement - To create a memorable impression and enhance the experience of guests at my customer’s event.

Alcoholic drink gifts for guests at:
- Birthdays: 18th, 21st, 30th, 40th in particular
- Engagements
- Hens and Kitchen tea events
- Weddings
- Christening and Naming Ceremonies
- Corporate events
- Product launches

Tagline - Charming Chic Thankyou

Brand Essence:
- Charming
- Chic
- Gift

Brand Promise - Only Drink 2 This delivers tailored thank yous to those planning celebrations, corporate events and product launches in event gift service.

Archetype - Adding a finishing touch to enhance the look, feel and success of customers events

Personality:
1. Charming
2. Chic
3. Tailored
4. Elegant

Unique selling position:
- Individual alcoholic gifts for guests
- Customised colour selection of ribbon and drinking straw
- Option to add tag/thank that matches invitation.

A visual statement, either grouped together on table or as part of place setting for each person.

Target Market(s)

Target market - People planning birthday parties, engagement, weddings, anniversary, hen’s night, kitchen tea, corporate events, product launches

Customer demographics
Couples
Women – 17 to 40
Business
Key customers
Young Women planning 18th, 21st, 30th
Young couples just engaged planning engagement party or wedding
Older women planning children’s 18th or 21st, their 40th or 50th or childrens engagement or weddings
People and Culture and Marketing/Event Staff
Catering company managers

Industry/Entity Type

Business

Contact Information for Business Card

Olwin Cole
Owner
Logo
ABN: 30 261 392 694
Website: www.drink2this.com.au
Email: drink2this@bigpond.com
Mobile: 0408 900 887

Logo Text

Drink 2 This

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Text only

Nice to have

• Would like to see elegant, modern looking wordmark logo something that reflects the expensive nature of the champagne being used as part of the gift, something that would look good on a white background.
• Happy to consider black with some colour

Should not have

• no images are required

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