Ross Electric needs a fresh new look
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This customer received 95 logo designs from 31 designers. They chose this logo design from R Graphic as the winning design.
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Logo Design Brief
I am taking over ownership of a company, "Ross Electric Company", and the logo, colors and website are outdated. Maroon colored work vans/shirts with Yellow lettering and the logo is a light bulb. Looking for something that has a base color of a Navy blue. Be creative, don't use light bulbs, but something with other colors tied in would work like a green and a lighter blue. The name portion needs to be solid Navy blue. I've attached an example I found online that I really like.
Industry/Entity Type
Electric Company
Logo Text
Ross Electric
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Font styles to use
Other font styles liked:
- ALL CAPS type with breaks in the lettering to make it look modern and more "electric"
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A simple Logo Solution with the company name underneath. Use all CAPS in the name.
Nice to have
- Combination of colors on the logo, but the company name only in Navy Blue. Don't have to use all the colors I selected necessarily.
Should not have
- Light bulbs as part of the logo.