Downstate CrossFit tee shirt design
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This customer received 32 t-shirt designs from 12 designers. They chose this t-shirt design from Fatboy Graphic as the winning design.
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T-shirt Design Brief
We are a 2 year old CrossFit box based in a suburb north of NYC. We have existing logos (see attached) that we would like to incorporate into front-and-back tee shirt design. Although our member-athletes are highly competitive, we have built strong word of mouth around our member community, as well as our interest in athletes of all ages and abilities. Also attached is a document created as part of a member survey asking members to describe in one word the quality that most describes us. The larger words are the words that members used most often in describing our community.
Target Market(s)
Athletes of all ages who might be interested in CrossFit.
Industry/Entity Type
Fitness
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- One of the attached logos on the front of the tee shirt
Nice to have
- images or text that reinforce goals of increasing strength, mobility, and speed in a community-oriented environment
Should not have
- offensive or rude words or expressions