24 hour gym concept - cheap discount style needed fast

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This customer received 12 logo designs from 7 designers. They chose this logo design from Melissa Maxwell Graphic Design as the winning design.
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Logo Design Brief
HI... we currenlty run a private personal training studio and are extending into a 24 hour gym. The equipment we have is all lifefitnes signature series so very top spec. the fit out of the new gym will be all in metallic / industrial style open ceiling and heavy equipment but in platinum and blues... we are young and progressive and would like to build on our current branding our current studio and logo is viewable on www.probalance.com.au . we would probably like to keep the red 'probalance' aspect as a reoccuring item and have something new for the rest.
Target Market(s)
25-65!! middle to upper demographics. photo of the existing studio is attached.
Industry/Entity Type
Gym
Logo Text
ProBalance 24 hour (hr) Fitness
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Requirements
Nice to have
- colours
blue (royal to metallic)
red (as per old design)
platinum silver (new gym colours)
Should not have
- dumbells