• US$210

• 55 designs

• 12 designers

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T-shirt Design Brief

We are an established Fair Trade wholesaler seeking to launch a T shirt line for distribution through our network of Fair Trade store customers. Winning design will be printed on a fair trade organic cotton shirt. Designs need to marketable to millennials - should be cool, modern and communicate the values and message of Fair Trade as a movement that creates opportunities and fights international poverty through trade.

Winning design will be not be "safe", we are not afraid of controversy and want to make people think, but it would not be rude and obnoxious to any consumer groups.

Fair Trade seeks to lift artisans and farmers out of poverty by empowering them with opportunities to earn a fair wage. As a movement we are are opposed to child labor, sweatshops, environmental destruction etc. We support recycling, eco friendly products and production methods, long term relationships, higher wages and transparency to solve poverty. Find out more about Fair Trade at on www.globalcrafts.org, www.FairTradeFederation.org.

Target Market(s)

Fair Trade conscious customers. People who care about our social values and want to share that message.

Industry/Entity Type

Store

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must incorporate the message of Fair Trade in some way.

Nice to have

• i have uploaded a draft of one design we probably will go with as part of the line. I hope this helps give you an idea of the direction we are looking at for the line. I was reluctant to do this as I do not want to box you in.

Should not have

• Must not include any trademarked expressions. We are not looking for a logo design on a t shirt.

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