Financial Services - Brochure for Mortgage Brokers to use with Borrowers

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This customer received 104 brochure designs from 16 designers. They chose this brochure design from DesignConnection Impressive Sol as the winning design.
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Brochure Design Brief
******** Modification - based on the designs we have received to date we have decided to go with 11x17" (4 faces) that will be folded into 8.5x11 - we have too much information for the smaller tri-fold format. ***************
We need to develop a tool for mortgage brokers (our distribution channel) to use with borrowers to make selling our services easier.
Our brochure will be in both english and french (probably 2 separate units due to length) (to date our collateral materials have been one page recto-verso with english on one side and french on the other side).
We already have a layout that we use - see examples for existing layout and design format (i will upload the: 1) 8.5'x11' single page flyer with english on e side and french the other side 2) the 10 questions unit we use 4.5"x11")
I have prepared a powerpoint which I will upload that shows the objectives and provides content examples.
The final product we are looking for is in English, we would then provide the french text to add to the 2nd unit.
Updates
Project Deadline Extended
Reason: I have been traveling and not able to respond to submissions. I would like to provide time for feedback.
Added Wednesday, September 11, 2013
Clarification:
Added Wednesday, September 11, 2013
Project Deadline Extended
Reason: Still traveling and need time to finalize feedback - thank you
Added Friday, September 20, 2013
Target Market(s)
Borrowers (consumers) who are having financial difficulties and as a result may lose their homes - they are in a high state of emotional crisis and need someone to "take charge (broker)" and be walked thru a plan (our brochure that you will be creating)
Industry/Entity Type
Financial
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must be consistent with our current look and feel (ie colours, professionalism)
Must be easy to produce as we will do short runs and have the brochures printed with our different broker's contact info on the back - so either a trifold 8.5"x11" or a 11x17"