• A$200

• 63 designs

• 33 designers

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Logo Design Brief

We need a logo design for a new range of children’s products called 'Eastside Kids'. We manufacture children’s clothes, blankets, rattles and teddies. The logo will be used as the brand tag on products and stickers and printing on box packaging. The products are aimed at children aged 0 to 2 years. The logo appearance and colours need to be suitable with products for boys, girls and unisex/neutral.

We currently have a logo that you can see on our website eastsidetraders.com.au which we are interested in possibly changing to tie in with this branding. For example we are looking at the option of having Eastside Traders as our trading name and developing brands off of that such as Eastside Kids, Eastside Balloons, etc for the different categories of products we sell.

We are currently getting a range of white gloss boxes with clear lids to package some of our baby clothing in and are either looking to have this logo printed on the box, or printed on stickers to stick on the boxes.

Please note when drafting this brief, in the 'look and feel' option, we were not able to adjust the selections. Please note in this section, other than masculine, we are open to any suggestions.

Target Market(s)

These products are sold into gift basket stores, florists, gift shops, pharmacies, newsagents & baby stores.

Industry/Entity Type

Printing

Logo Text

'Eastside Kids' or 'ES Kids' or 'es kids'

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• The inital intent for the logo is to be used on box packaging and as brand tags on products. For the brand tags, we are interested in a suggestions for tags which are outside the standard business card shape. I.e. an intersting shape, or the shape of an animal etc.