Refresh
Fantasy Sports Logo - Match Kings
Want to win a job like this?
This customer received 56 logo designs from 28 designers. They chose this logo design from sunten as the winning design.
Join for free Find Design Jobs
-
US$160
-
56 designs
-
28 designers
Logo Design Brief
I need a logo - one with good typography.
The logo will be used in all materials initially digitally and will carry through print and TV.
Purpose: To create impact and become a recognisable brand in the sports and fantasy sports market place.
Target Audience: Sports fans primarily male (80%), Age Group primarily 20-40 (80%), Initially sports fans from all walks of life from professional to mass India.
Proposition: Match Kings is a fantasy sports product, a sports engagement product primarily focussed on the India.
Rationale: I am aiming for the target audience to look at our brand and feel we are trustworthy, fun and exciting. A place where we can have fun paying games and wining prizes.
Response: The logo should simply reflect the 3 key rationales and at the same time encourage people to visit us online at www.MatchKings.com, has to create a feeling of fun & exciting and make you want to click.
Tone of voice: Mobile First approach (as will be primarily mobile & web). The logo can be elegant using typography (such as www.fanduel.com) using a symbol with the typography or something fun (leaders www.draftkings.com) these are only examples of leaders that are successful – I do not wish to copy but you can see the difference between both.
The logo should feel comfortable to Indian consumer, but still have an international appeal for future expansion.
Initial launch is football and cricket
Target Market(s)
Sports fans primarily male (80%), Age Group primarily 20-40 (80%), Initially sports fans from all walks of life from professional to mass India.
Industry/Entity Type
Entertainment
Logo Text
Match Kings
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Include a crown in some capacity & good font.
Should not have
- But does not look like a sports shield or standard US based team logos