Fidelity 360

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This customer received 93 logo designs from 38 designers. They chose this logo design from Halfull Media as the winning design.
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Logo Design Brief
We want a design that can make the company fresh, a clean and clear logo design.
The company was established in 1973 and this will be the third time that the image is being changed. We import and distribute consumer electronics products for the Spanish market, Andorra and Portugal.
There is not a color that we prefered, until the moment we have used the logo in black or white with some red detail.
*We attach the actual logo. As we have now the symbol on top of the text, we don´t want it like that anymore. We would like the symbol to be before the text.
Updates
Regarding to the font of the logo we like the style of this three logos:
Added Monday, November 14, 2011
Is it possible to have a symbol which can be representative and that doesn´t remember to any other brand?
Added Tuesday, November 22, 2011
Target Market(s)
Retailers, stores, professionals.
Industry/Entity Type
Electronics
Logo Text
Fidelity
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The logo should be a combination between the text "Fidelity" and some symbol, object..
Logo will be used in impressions, invoice, website, business cards, envelopes,