• US$160

• 111 designs

• 26 designers

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Logo Design Brief

1. Background:

Belmoo is a new clothing brand. It’s going to have cool (mainly tshirts) designs and the best of all, 5% of every sale will go back to students. At Belmoo, we believe we can help students’ careers while developing a great clothing project.

We want Belmoo to inspire, make people enjoy, communicate and share with people to connect on a personal level.

Our main goal is to become a leader on apparel and accessories in the industry of universities, colleges, and student’s communities.

Made in the USA. Established in 2015.

Belmoo’s brand personality

● Sophisticated and Stylish
● Vintage/Hip (character)
● Creative
● Energetic/Dynamic
● Unique
● Charitable/generous
● Social

2. Objective.

The primary objective is develop a cool concept and design a killer brand/logo to make our audience to engage, fall in love of the brand and persuade to buy Belmoo clothing, then building a life-long relationship with the audience.

3) Supporting rational and emotional 'reasons to believe and buy?'

1) The brand makes you feel proud and generous.
2) You connect and interact with the brand personality.
3) Fashion and Quality apparel
4) Designed and printed in the USA
5) Collaboration with Student’s NPO’s (Non Profit Organizations)
6) We support students
7) We are proud about the decision of what we studied, what we do for living, who we are professionally, etc
8) We are social (it’s all about people), we love social media (to connect and interact with them),...
9) We are fun
10) We are COOL HELPING

Target Market(s)

Target audience: college students and professionals. Age 18-34

Belmoo will capitalize on the following characteristics of Millenials:

Belmoo has segmented the market into 2 groups:

Core target: Millenials, Age18-34. Students and graduated students (alumni). HHIncome +75,000/year.
Secondary target: Age 24-50. Alumni and professionals . HHIncome +100,000/year.

Target Audience Personality:
Intellectual
Proud
Smart
Fun

Subculture Affiliation: They seek a community of peers to welcome them, as well as help them stand out. They are digital. Millenials also want to blend in and be accepted by peers
Attitude: Millenials wear attitude like a uniform to give definition to their identity. This extends to clothing, hair style and the type of music listened to in public. They also react to humor, silliness, and irreverence more easily than to other styles.

Belmoo will provide a form of expression for these consumers.

Industry/Entity Type

Clothing

Logo Text

Belmoo

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Logo styles of interest

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Font styles to use

Other font styles liked:

• vintage, hip, college

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Colors: black and white

Nice to have

• logo + mark

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Files