New Logo and Brand Colors for Fitness Center
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This customer received 262 logo designs from 47 designers. They chose this logo design from Jenny as the winning design.
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Logo Design Brief
Creative freedom abounds! Need a completely new look and feel, design, colors, etc for an existing fitness center. TOTAL BODY FITNESS Facility caters to people of all ages, so logo must be balanced and have appeal to women, men, millenials, seniors, etc. Tough but sexy, attractive, clean, simple but super cutting edge. We are also providing a sample of the Crossfit logo that is used for the Crossfit program used in the facility. The owners really like their crossfit logo...so this is just for the fitness center. The logos do NOT need to match. We are looking for a new TOTAL BODY FITNESS LOGO, complete brand change and upgrade...get to it!
Updates
Designers-
I will be away on vacation for the next week and will be slow to respond with feedback. Please keep submitting your work and revisions...I am looking for a killer design!
Thanks.
Added Sunday, July 17, 2016
Target Market(s)
All: Millenials, women, men, seniors. Must be tough but edgy, classy, sexy and have mass appeal.
Industry/Entity Type
Fitness
Logo Text
Total Body Fitness
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- Muscle Guys/Gals, Bodybuilders, weights