Bestselling author requires book cover for sequel

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This customer received 47 book cover designs from 14 designers. They chose this book cover design from JCR as the winning design.
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Book Cover Design Brief
I need a book cover design for a sequel to More Ketchup than Salsa (see Amazon.co.uk) that maintains a little bit of continuity with the original, humo(u)r, a SUBTLE element of 'British holidaymaker in Spain/Tenerife/sub-tropical island' and will work for both ebook and print.
The most important thing is that the book will stand out in a crowd.
Use the same title at the moment (More Ketchup than Salsa: Confessions of a Tenerife Barman), but this will change according to the design.
Updates
Project Deadline Extended
Added Saturday, September 21, 2013
Thanks for all the design ideas so far. What I don't want is anything along the line of 'confessions'. Some nice designs have come through that portray a Brit abroad in Tenerife but all featuring a pint of beer or drink. I'm not saying one of those will not be chosen, but it would be good to see something completely different that is still bold, in your face, still has humor, hints at a Brit or Brits in Tenerife and steers away from the booze theme. Below is a preliminary synopsis for the book.
Joe and Joy along with Joe’s brother and his wife borrowed afortune to swap a life of fish filleting on a cold Lancashire market to buy abar/restaurant on a sunny Spanish holiday island. Three years on and they stillvery much feel like fish out of water thanks to the language barrier,bureaucratic bungling and complete inability to master the art of pandering toa bizarre array of holidaymakers and expats.
David’s wife fled back to the UK after realising in justthree months that not only was the grass not greener on the other side, butthat there was very little of the green stuff to be found at all. Now theremaining relationship has reached breaking point, as Joy buckles under thestress of 18-hour days while smiling in seven languages to pay off the hugedebt.
When Joe’s old band mate from England shows up, she makesuse of a comforting shoulder to distract her from the burden but Joe returnsfrom the cash and carry and discovers it’s not only the musician’s shoulderthat Joy has been finding comfort in. Joe and Joy split up, their 85-year-oldNan arrives for a ‘working holiday’ and a neighbouring bar declares war on theSmugglers Tavern. When Joy then announces she’s abandoning ship to go and live withthe singer in England, the pressure cooker environment explodes.
Joy stays, but so does the pressure and a fire in thekitchen, their main source of customers disappearing literally overnight and a customerdying in the bar provide a trinity of final straws. The trio sell the Smugglersto one of the many mini-mafias believing it’s the answer to all their prayers.However, the sale falls through and abject despondency sets in again until atthe 11th hour another buyer steps up and the keys to their personal hell arefinally handed over.
They finally get the freedom they’ve both yearned for andcan continue to build back the relationship they once had.
Added Saturday, September 21, 2013
Project Deadline Extended
Reason: Still looking for designs that really catch the eye.
Added Thursday, October 03, 2013
Industry/Entity Type
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Requirements
Must have
- Cover must have humour and some continuity with the first book, More Ketchup than Salsa.
Bear in mind the continuity doesn't have to be in using the same or similar image, it could just be in the font used.
A lot of the designs so far are just alternative images of a British man abroad. I need something more 'subtle'/clever to suggest Brit abroad.
Should not have
- References to the 'Confessions' bit of the title. It's a humorous travel narrative, not a sordid 'tell-all'.