• £220

• 140 designs

• 49 designers

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Logo Design Brief

The Good Life Meat company is a UK based charcuterie and fresh meat butchery, with a main focus on pigs.

We are a small, family business and our business model is based upon rearing our own livestock through to slaughter and sale direct to the customer. We rear rare and traditional breeds of animals, which are slow maturing and flavoursome.

Our animals are grown in a high welfare, outdoor grass based system with lots of space to exhibit natural behaviours. The name of the company is chosen to reflect the 'good life' our animals lead and as an indication of the core values of the business for the animals, us and our customers.

Once returned from the abbattoir we process the meat into cured meats (salami, proscuitto and parma style hams, coppa), as well as selling as fresh meat joints and sausages.

Whilst our main focus is on pig based charcuterie we would like a logo which can be used/adapted in a similar style for lamb and beef based products

Uses for our logo

Packaging
Signage outside the shop
Flyers/promotional materials
Stickers and labels for bags/packaging

Our shop will have a vintage industrial/butchery feel to it, with exposed brickwork, ironmongery and rustic wooden beams for hanging hams.

Target Market(s)

Foodies

Industry/Entity Type

Food Store

Logo Text

The Good Life Meat Co

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Colours are fine, but the logo has to be able to work in monochrome as well.

Nice to have

• A pig or pigs head silhouette.
• A round logo might work well.

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Files

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