Operational Improvement consultancy needs a logo design

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This customer received 53 logo designs from 21 designers. They chose this logo design from elunico as the winning design.
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We are a small specialist operational improvement consultancy, operating in the resources, infrastructure, and industrial services sector. We provide general operational improvement and project management services, along with leadership coaching and training.
Our current logo features a simple arrow, on an upwards trajectory. We like this theme, but are open to designs that project a vision of continuous improvement and progress.
We like simple, bold designs. Designs should be on the "subdued" side of the primary spectrum - black, grey, blue, burnt reds or oranges.
Target Market(s)
Construction, mining, industrial services, logistics companies
Industry/Entity Type
Industrial
Logo Text
Trajecta
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A clear bold logo
Nice to have
- We like simple, bold designs. Designs should be on the "subdued" side of the primary spectrum - black, grey, blue, burnt reds or oranges.
Should not have
- Anything whimsical, non-serious.