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AWD- BP project
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This customer received 48 logo designs from 12 designers. They chose this logo design from Grafrika as the winning design.
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US$200
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48 designs
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12 designers
Logo Design Brief
My original logo shown above consists of two bell shaped curves, both represents IQ. The left side contains the lowest scores, the right - the highest. The Bell curve filled in yellow over the company’s name BRIGHTPACE represents the intelligence range of those with the highest IQs.
BRIGHTPACE is a subscription service for K-12 teachers who are responsible for educating a wide range of learners on both sides of the bell curve; the company provides special provisions to educators who teach gifted students. The term “Bright” refers to intelligence and the teaching strategies and methods used to light the way. The term PACE refers to the varying rates and depths different students learn.
I like the idea of the two Bell shaped curves, but would consider other ideas.
Updates
Original LOGO
My original logo shown above consists of two bell shaped curves, both represents IQ. The left side contains the lowest scores, the right - the highest. The Bell curve filled in yellow over the company’s name BRIGHTPACE represents the intelligence range of those with the highest IQs.
BRIGHTPACE is a subscription service for K-12 teachers who are responsible for educating a wide range of learners on both sides of the bell curve; the company provides special provisions to educators who teach gifted students. The term “Bright” refers to intelligence and the teaching strategies and methods used to light the way. The term PACE refers to the varying rates and depths different students learn.
I like the idea of the two Bell shaped curves, but would consider other ideas.
The simple design the Boeing indicates what Boeing does, it is simple, elegant and clever.
Simple, elegant – the medicine cup defines what Walgreens does.
Both are simple, symbolic
Simple and elegant, white on black stands out, the red shape is classy. I’m not sure if I’d go with black and white - maybe some other contrasting colors.
Added Friday, November 04, 2011
We have uploaded an additional document with direction and focus on the design we are considering for the project. Please read the original description as well and use it as a guide. The tall curves are bell curves - do some research on the look and feel of bell shaped curves and please integrate them into your designs. Thanks
Added Monday, November 14, 2011
Target Market(s)
Schools, School Administrators and Teachers
Industry/Entity Type
It Company
Logo Text
Bright Pace or BrightPace
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Please see attached document